Ever notice how a business (or a person) steps up their “A” game when competition comes knocking?

Think about it.

Nobody has ever heard of a touchscreen smart phone until the iPhone came along in 2007. Fast forward to 2016 and nearly all smartphone makers have an answer to it (and gaining ground fast!).

Why is that?

Why is it that organizations need "competition" to bring out their true potential?

The answer is simple: Complacency

When companies reach their destination they become complacent. That is until another company threatens their spot.

There is a lesson to be learned here.

Lets say you want to lose 30 pounds in three months. You embark on an exercise regimen and change your diet. You pretty much altered your lifestyle. After three months of hard work you reached your goal. You’re pleased with yourself. You set a goal, you worked at it, and reached it. 

Now what?

Do you continue with your exercise regimen? Do you continue counting calories? Are you going to abandon the system that helped you reach your goal? You conquered what you set out to do, so what’s next?

When organizations reach what they perceive as their “mountain top,” the worst thing they can do is stop the momentum that got them there in the first place. Much like a marathon runner who stops running at the finish line. The way to stay ahead in business (or any venture for that matter) is to do away with the finish line altogether. Focus on the goal, but shift your energy on the system designed to reach the goal rather than the goal itself. If you don’t, your "better prepared" competition will swoosh right past you. 

Don’t let your focus on the goal keep you from staying ahead. 

Keep running!